Strategy
We interview your market, build the work from what we hear, then test it to see what worked. Research, creative and measurement come from one team, so nothing gets lost between them.
Our founder's track record
Work by Brava's founder and the teams and partners behind each project. Clients are not named.
What we do
Every recommendation starts with what real people told us, and every piece of work is built so we can measure what it changed.
01
Focus groups, one-on-one interviews, surveys and fieldwork done in person, in more than one language when your community needs it. We ask people to name brands from memory before we show them any options, and we ask what they did as well as what they think. You get the full dataset and our findings along with the summary.
02
Positioning, messaging, campaigns and the finished work: sites, film, ads, content and the printed pieces that carry it. Every piece traces back to something a person told us or a number from the field. When your leadership asks why the headline reads that way, you have an answer with a figure attached.
03
A typical report answers one question: did the campaign work? We set up measurement that breaks the work into its parts (message, headline, image, spokesperson, offer, emotion and format) and shows which ones worked. The winners become the brief for the next round.
The model
Most agencies keep research, creative and media in separate rooms, often in separate companies. A research firm delivers a deck, an agency makes something from it, and a media team reports on clicks a quarter later. We run all three, so the answer comes back to the team that made the work.
Each round makes the advertising better and adds to a record of how your market makes decisions.
Our founder's track record
Projects Brava's founder led or worked on, with the teams and partners behind them.
Regional health system · Patient experience
After an acquisition, our team visited each location in person as patients and mapped the full journey, from the first phone call to the follow-up. We documented where it broke, where it shone and how to bring every site up to one standard.
Adopted system-wide. Eighteen months later, patient satisfaction and revenue were both measurably higher.
Global events company · Live to virtual
We researched the audience, designed the plan and the software behind it, mapped the rollout, produced the content and ad creative, and helped run their first online event end to end.
From $500K to $2.2M. A typical live event earned about $500K. Their first online event drove $2.2M.
Natural foods company · Turnaround to exit
We restructured the organization, cut the product line to what earned its shelf space, simplified distribution and only then rebuilt the marketing.
Losing money to profitable in under 36 months, then sold.
Juice brand · Startup to exit
We created the brand and the marketing that carried it, helped raise the money to grow and proved the model one location at a time.
Startup to three locations to exit in three years.
Legacy publisher · Print to streaming
We launched a new brand and the on-demand streaming platform behind it, including rights, distribution and the team to run it, then produced original programming in-house.
20+ originals and feature documentaries produced.
Food and beverage brand · Brand overhaul to exit
We rebuilt the brand end to end, opened marketing channels it had never used, and produced the campaigns and content to keep them running after launch.
The company was acquired.
Health systems and large healthcare organizations with several facilities, service lines that carry their own budgets, and the appetite to fund research before the creative. The same approach works for any brand people choose on trust.
Every engagement ends with what your market told us, written down and yours to keep, so your next campaign starts from there.
When the strategy calls for printed pieces, signage or promotional items, we make those too. See Printing and Promotional items.
Start a conversation
Tell us the decision in front of you. We will reply with how we would find the answer and what it would take.
Prefer email? Write to hello@orderbrava.com.